United Kingdom fashion retailers' strategies of internet branding Dissertation

United Kingdom fashion retailers' strategies of internet branding - Dissertation Example Internet technology is progressing and it has empowered customers to shop from online fashion retailers. In this setup customers can undertake a shopping tour whenever they like to. One of the advantages of this kind of fashion retailing is that customers have the luxury to express their needs and wants more accurately. These online retail stores are equipped with the capabilities which enable online shoppers to make the retailers understand what they are looking for. According to Tzokas and Saren (2004) businesses are able to have closer relationships with their customers through their website and online business. Dayal, Landesberg, and Zeisser (2001) said that strong relationship with the customers is important in the success of online business. Moreover Cuthbertson and Bridson (2006) have said that effective marketing campaigns, loyalty programs, and other marketing strategies can be helpful in increasing customer satisfaction level even in the online businesses. Dayal, Landesberg , and Zeisser (2001) have suggested that businesses need to create familiarity, reassurance and intimacy if they want to be successful as an online business. They also said that these factors influence the customer satisfaction level. Therefore, advancement in technology and adaptation of technology by the firms in the fashion industry has been one of the differentiating features of online retail stores as compared to traditional retail stores (Fashion United). Since the fashion industry of UK comprises of diverse customer segments, therefore it is imperative that fashion retailers and manufacturers employ different marketing and branding strategies to reach out to these diverse customer segments.... United Kingdom fashion retailers' strategies of internet branding Introduction The United Kingdom’s fashion industry is one of its most vibrant sectors of its economy. Characteristics of consumers of this industry make it a customer and brand driven market-place. In order for brands to compete successfully in this industry they need to be market driven, meaning that they need to design their unique selling proposition according to the needs and aspirations of the customer segments they want to target (Wol?nbarger, and Gilly, 2001) Diversity of customer preferences presents attractive opportunities to manufacturers and retailers of this industry. Consumer behaviour and preferences have been changing with the passage of time, and today consumers can shop from anywhere. The marketing and branding strategies adapted by the online fashion retailer play an important role in increasing the sales of the product. Moreover, appropriate online branding strategy reduces the risk of the failure of the product (Laroche, Habibi, Richard, and Sankaranarayanan, 2012). Moreover, it allows organisations to reduce their marketing costs and thus they are able to reach their customers easily and in a cost effective manner. Therefore, the significance of the online branding strategies cannot be ignored in the online fashion retail industry. The research study and its findings will be useful for different analysts, economists, researchers and fashion industry participants. The most important aspect of this research is that it analyzes the strategies that are needed by online retailers to succeed.

Pharmacology virtual assignment Essay Example | Topics and Well Written Essays - 1250 words

Pharmacology virtual assignment - Essay Example One among them is neostigmine. Neostigmine is the reversible inhibitor of the postsynaptic cholin esterase enzyme and thus acing as the cholinergic agent. Neostigmine increases the amount of acetylcholines that are available for the nicotine receptors at the myoneural junction and thus enhances the muscle strength for contraction. It is also used as the antidote for the nondepolarizing neuromuscular blocking agents. (Aschenbrenner and Venable 2008). Â µ Conotocin is a short peptide of 22 aminoacids. It is isolated from the venom of many types of cone snail. Â µ Conotoxin have high binding affinity and discriminates well between the skeletal and cardiac isoforms. They have three disulfide bonds and three loop framework. Â µ Conotoxin has many positively charges residues that attracts the negatively charged residues. The arginine residue present in the 13th or 14th position seems to be the most critical group for the channel block. These residues block the sodium channel by using its positive charge. As positive charge is exerted by both repulsion occurs at the pore using electrostatic repulsion. (Canning and Spina 2009). Suxamethonium contains two acetylcholine molecules joined for acting as the neuromuscular blocking drug. They act as agonist by binding to the nicotinic cholinergic receptor and results in the depolarization of the muscle cell membranes. (Sidebotham and Levy 2007). Tetrodotoxin is a potent neurotoxin produced by the puffer fish. This is an example for the ion-channel neurotoxin. This is an effective tool for identifying the inhibition of the intestine due to contractile activity as it blocks the neural activity without disturbing the muscle. (Rhoades and Bell 2008). 3, 4 diaminopyridine is a voltage dependent potassium channel blocker. This drug is used for improving the motor function and fatigue in the multiple scelrosis in patients. The blockage occurs in the nerve terminal and increases the